Polar bear

Futures House Europe, based in London, works with UK and European businesses, government agencies, charities and NGOs to clarify strategic issues, with a focus on the identification of new growth opportunities and risk factors. The company is linked with Futures House in Sydney, which has been operating similar services in the Asia-Pacific region for the last 20 years.

Our work primarily involves the development of client-focused scenarios, but we also create research reports and white papers investigating the future for specific industries or professions and facilitate client workshops to explore particular high-level issues.

Our goal is to help individuals and institutions become more strategically resilient in increasingly turbulent times.

Polar bear
We have a rigorous and extensively developed process of which we are very proud, but it's our people that matter the most. Here are the key people you'll work with.

Richard Watson

Richard Watson

Co-founder of Futures House Europe and founder of nowandnext.com. Richard is the author of five books including the best seller Future Files: 5 Trends for the Next 50 Years and Futurevision: Alternative Scenarios for 2040 (with Oliver Freeman).

Richard regularly works with, amongst others: London Business School, General Electric, IBM, Nestlé, KPMG, PepsiCo and McDonald’s. Richard’s background is in political science and he has a deep interest in demographics, energy, food, water, education, policing and defence.

Andrew Crosthwaite

Andrew Crosthwaite

Co-founder of Futures House Europe. Andrew studied English Language and Literature at Oxford and is a brand planner and strategist with over 20 years' experience. His long-term background was in advertising and communication and he is the former Head of Planning of Euro RSCG London, one of Europe’s largest communication groups.

Andrew has worked with, amongst others: Toyota, Lexus, Virgin Atlantic, Red Bull, HSBC, the Ordnance Survey, Associated Newspapers and H M Government (Home Office, Communities & Local Government, HMRC).

Oliver Freeman

Oliver Freeman

Co-founder of Futures House Europe and co-founder, with Richard Neville, of the Neville Freeman Agency, which operates Futures House in Asia-Pacific. Oliver has vast experience in futures thinking and has a history in publishing. Oliver is an Adjunct Professor in the Business School at the University of Technology in Sydney.

Oliver has an MA from the University of Oxford and an MA from the University of Essex. He is past chairman of Publish Australia, the Copyright Agency Limited, Viscopy and Australia’s leading independent academic publisher, UNSW Press.

Recent experience